Digital Products to Sell: How to Display Them on Your Site

You spent two weekends building a Notion template. It’s genuinely useful. You uploaded it, added one screenshot and a “Buy now” button, and waited.

Nothing happened.

You might think the product isn’t good, but most of the time it’s because of the wrong presentation. Your buyer can’t hold a digital product. They can’t flip through it, feel the paper, or try it on. All they have is what you show them on the page.

So the idea gets you started. The presentation is what makes the sale.

In this guide, I’ll cover 17 digital products to sell, who buys each one, and exactly how to present each one on your website. I’ll also show you how to display digital products from Amazon, Etsy, and other marketplaces on your WordPress site with AzonPress.

Let’s get into it.

Short answer: The best digital products to sell are ebooks, online courses, printables, Canva and Notion templates, digital planners, stock photos, Lightroom presets, and digital art. Beginners do best with printables and templates because they’re cheap and quick to make. Whatever you sell, show buyers a realistic mockup, a preview, and exactly what’s inside.

What is a digital product?

A digital product is anything you create once and sell as a downloadable file or online access, with no physical inventory. Ebooks, templates, online courses, stock photos, presets, fonts, and music are common examples. Buyers get instant access after paying, and you can sell the same product again and again without restocking.

That last part is why so many creators, bloggers, and small business owners add digital products to their income. There’s no shipping, no warehouse, and almost no cost per sale.

Digital products are worth selling because:

• Low startup cost. Most digital products need a laptop, free or cheap software, and your time. No minimum order or supplier hassle.
• High margins. After you create the product, each extra sale costs you close to nothing. The only cuts come from platform fees and payment processing.
• They scale with your content. If you already run a blog, YouTube channel, or newsletter, you have an audience that trusts your advice. A template or guide built around that advice is a natural next step.

As it’s easy to start, there’s lots of competition. That’s why how you present your product matters as much as what you make.

Digital product ideas at a glance

Here’s a quick comparison before we go through each one.

Best digital products to sell 

Here we list the best digital products to sell. Each idea below covers what the product is, who buys it, and how to present it on your site.

1. Ebooks and guides

Ebooks are the classic starting point. If you can explain something well in a blog post, you can expand it into a focused guide. Think “Keto Meal Prep for Busy Parents” or “The Etsy SEO Playbook.”

Short, specific guides often sell better than long, general ones. People pay for a fast answer to one problem.

How to present it:

• Use a 3D ebook mockup instead of a flat cover. It makes the product feel real.
• Show the table of contents. It tells buyers exactly what they’ll learn.
• Add 2–3 sample pages as images or a free chapter download.
• State the page count and file format (PDF, EPUB, Kindle).

If you publish on Kindle, you can also show your Amazon listing right on your blog. More on that later.

2. Online courses

Courses earn the most per sale of any product on this list. They also take the most work. A good course needs a clear outcome, structured lessons, and usually video.

Choose a topic where you have real results. “How I grew my Pinterest traffic to 50,000 monthly visits” beats “Pinterest marketing basics.”

How to present it:

• Build a dedicated course sales page with the curriculum laid out module by module.
• Offer one free preview lesson. Nothing builds trust faster.
• Show the outcome: student results, screenshots, or your own numbers.
• Make the format clear: video hours, worksheets, community access, lifetime access or not.

3. Printables

Printables are among the easiest digital products to sell. Checklists, wall art, budget sheets, kids’ activity pages, wedding signs, and meal planners all fall here.

They’re cheap to make, cheap to buy, and perfect for testing what your audience wants.

How to present it:

• Use a printable mockup showing the page on a desk, clipboard, or fridge.
• List paper sizes included (US Letter, A4, A5).
• Mention whether it’s editable or print-only.
• Bundle related printables and show the full set in one image.

4. Digital planners

Digital planners are made for tablets and apps like GoodNotes and Notability. They come with clickable tabs and linked pages, which makes them feel more premium than printables.

How to present it:

• Show a page-flip video or GIF. A still image can’t show the hyperlinks, which are the main selling point.
• List compatible apps and devices clearly.
• Show close-ups of special pages: habit trackers, monthly spreads, notes.
• Mention whether it’s dated or undated.

5. Canva templates

Canva templates to sell are a growing niche because buyers don’t need design skills to use them. Common types include Instagram posts, media kits, ebook layouts, pitch decks, and wedding invitations.

How to present it:

• Show the template in use. A before/after with your brand vs. a customer’s brand works well.
• Make it clear the buyer gets a Canva template link, not a PSD or PDF.
• Mention that a free Canva account works, if it does.
• Show how many pages or designs come in the pack.

6. Notion templates

Notion templates have a loyal audience of students, freelancers, and productivity fans. Popular types include content calendars, habit trackers, CRM dashboards, and second-brain systems.

How to present it:

• Record a 30–60 second screen walkthrough. Notion templates make sense in motion, not in screenshots.
• Show the template filled with realistic data, not empty.
• Explain the duplicate-to-your-workspace process in one line.
• List the views and databases included.

7. Social media templates

These overlap with Canva templates but deserve their own spot. Coaches, real estate agents, and small business owners want posts that look professional without hiring a designer.

How to present it:

• Use a phone mockup showing the templates as an Instagram grid.
• Group by use case: launch posts, testimonials, quote cards, carousels.
• Show the number of templates and the platforms they’re sized for.

8. Stock photos

“Sell stock photos” gets around 1,500 monthly searches, and the demand keeps growing as more businesses create content. Niche photos sell better than generic ones. Think diverse workplaces, specific food styles, or local landmarks.

How to present it:

• Display a watermarked gallery with filters by category.
• Show license terms in plain words: personal use, commercial use, extended.
• Offer resolution details and file formats.
• Bundle photos into themed packs to raise order value.

9. Lightroom presets

Presets let buyers apply your editing style in one click. Travel photographers, food bloggers, and Instagram influencers sell them well because their style is already visible in their feed.

How to present it:

• Use a before/after slider. This is the single most important element.
• Show each preset on different photo types: indoor, outdoor, portrait, landscape.
• List compatibility: Lightroom desktop, mobile, or both.
• Name each preset clearly.

10. Digital art and art prints

Artists sell digital art as downloadable wall prints, phone wallpapers, and clip art. Buyers print at home or at a local print shop.

How to present it:

• Use a framed mockup in a real room so buyers can picture it on their wall.
• List every print size included.
• Show a close-up for detail.
• Explain printing tips: paper type, where to print.

11. Fonts

Fonts take great skill and time, but a good one sells for years. Script and display fonts are popular with crafters and small brands.

How to present it:

• Add a live type tester so buyers can type their own words.
• Show the full character set, including special characters and ligatures.
• Show the font in real designs: logos, wedding invites, product labels.
• Explain the license clearly. Font buyers care about commercial use.

12. Music, beats, and sound effects

Producers sell beats, loops, sound effects, and meditation audio. YouTubers, podcasters, and game developers are steady buyers.

How to present it:

• Embed an audio player with a short preview of each track.
• Tag tracks by mood, genre, and BPM.
• Explain licensing: lease vs. exclusive rights, royalty-free or not.
• Show waveforms or track lengths for quick scanning.

13. Resume templates

Resume templates sell all year steadily. Niche versions, like resumes for nurses, teachers, or career changers, stand out more than generic ones.

How to present it:

• Show the template filled in with a realistic sample, not lorem ipsum.
• List included pages: resume, cover letter, references.
• Mention editable formats: Word, Google Docs, Canva.

14. AI prompts

AI prompt packs are a newer category. They work best when they solve a specific job, like “50 ChatGPT prompts for Etsy product descriptions,” rather than a random collection.

How to present it:

• Show one example prompt with its actual output. Proof beats promises here.
• Explain which tools the prompts work with.
• Group prompts by task so buyers see the range.

15. WordPress themes and plugins

If you build for WordPress, themes and plugins are among the most profitable digital products. They’re also the hardest to make and need ongoing updates and support.

How to present it:

• Link to a live demo site. Developers expect to click around.
• Add a feature list with screenshots.
• Show pricing tiers by number of sites.
• Mention support and update terms.

16. Coloring pages

Coloring pages sell to parents, teachers, and adults who color to relax. Seasonal and themed packs do especially well around holidays.

How to present it:

• Show one page colored in next to the blank version.
• Display the full set in a grid.
• Mention age range and difficulty.

17. Sewing, knitting, and craft patterns

Crafters happily pay for good patterns. PDF sewing patterns, knitting charts, and cross-stitch designs have loyal buyers, especially on Etsy.

How to present it:

• Lead with a photo of the finished piece, not the pattern sheet.
• List skill level, sizes included, and materials needed.
• Show a sample instruction page so buyers know it’s clear.

Which digital products are best for beginners?

If you’re just starting out, pick something you can make in a weekend and test fast. The easy digital products to sell are:

1. Printables. Low cost, quick to make, easy to test demand.
2. Canva templates. No coding or advanced design skills needed.
3. Short ebooks or guides. Turn your best blog posts into a focused PDF.
4. Resume templates. Steady demand all year.
5. Coloring pages. Simple to create and easy to bundle.

Start small. One good product with a strong product page teaches you more than ten half-finished ones.

What are the most profitable digital products?

The most profitable digital products usually take more time to create but charge more per sale:

• Online courses sell for anywhere from tens to hundreds of dollars each.
• WordPress themes and plugins often earn recurring revenue through yearly licenses.
• Fonts with commercial licenses can sell for years with no updates.
• Stock photo bundles work well when you own a specific niche.

Profit isn’t only about price, though. A $9 template that sells 200 times a month beats a $300 course nobody finds. Match the product to the size of your audience.

How to showcase digital products on WordPress with AzonPress

Plenty of creators don’t sell directly from their own site. They sell ebooks on Amazon Kindle, printables and patterns on Etsy, and templates on Gumroad or Creative Market.

That’s smart for discovery. But your blog is still where your readers trust you most. The challenge is showing those marketplace products on your site without a flat text link that nobody clicks.

That’s where AzonPress helps. It’s an affiliate plugin for WordPress that turns product links into proper product boxes, tables, and comparison tables.

Here’s how it fits each situation:

• Selling on Amazon (Kindle ebooks, low-content books, digital music): Connect the Amazon API, and AzonPress pulls your product’s title, image, and live price straight from Amazon. Prices stay accurate without manual edits. Here’s how that works in our guide to the Amazon Product Price API.
• Selling on Etsy (printables, planners, patterns, digital art): AzonPress fetches Etsy product details too, so you can display your Etsy listings as product boxes inside your blog posts. If you’re building traffic to your shop, read how to promote your Etsy shop with your own website.
• Selling on Gumroad, Creative Market, or elsewhere: Use custom products. You add the image, title, price, and link yourself, and it displays in the same clean layout.

A few presentation ideas that work well for digital products:

• A “best of” comparison table. For example, “Best Notion Templates for Freelancers,” comparing price, features, and app compatibility. Readers decide faster when options sit side by side.
• A single product box inside a tutorial. Writing “How to plan your week in Notion”? Drop your template’s product box right where the reader needs it.
• A product grid for bundles. Show your full set of printables or presets in one grid instead of five separate links.

For a full walkthrough, see how to display affiliate products on WordPress, with or without the API.

Ways to market your digital products

A good product page still needs visitors. Focus on these:

• SEO content. Write blog posts that answer the problems your product solves, then feature the product inside them.
• Pinterest. Printables, planners, and templates do especially well here.
• Email list. Give a free sample, then share new products with subscribers.
• Short video. A 15-second Notion walkthrough or preset before/after works great on Reels and TikTok.

Pick one or two channels and stay consistent before adding more.

Start with one product and present it well

You don’t need 17 products. You need one good product and a page that shows buyers exactly what they’re getting.

Pick the idea that fits your skills and audience. Build it this week. Then spend as much time on the presentation as you did on the product: a real mockup, a preview, and a clear list of what’s inside.

And if you’re selling on Amazon, Etsy, or anywhere else, give that product a proper home on your blog with AzonPress. Your readers already trust you. Show them the product the right way.

If you have questions, drop a comment below. I’m always happy to help.

Thanks for reading!

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