How Much Can You Make As An Amazon Affiliate?

Exactly the first thing that comes up when you’re about to join the Amazon Associates program is “How much can you make as an Amazon Affiliate”? While there’s no straightforward answer, paying attention to several factors can greatly impact your earnings.

The Amazon affiliate program has always been a popular choice. Yes, it’s a profitable program to join, but not necessarily in the way it’s often presented.

From beginners to pros, affiliate marketers are earning $100 to $10000 per month. Again, it’s only an estimation- nothing guaranteed. Everything depends on your efforts, strategies, and most importantly, how you analyze and utilize the metrics.

So, in this article, you’ll learn about those key factors that directly influence your earnings. By the end, you’ll have a better idea of how much you can make as an Amazon affiliate.

Key factors that influence your Amazon affiliate earnings

Look, there are five main things that really determine your Amazon affiliate earnings. Miss any of these, and you’re leaving money on the table. Let’s get into them.

Pageviews and Website Traffic

Traffic is basically everything. You could have the best product reviews on the internet, but if nobody’s visiting your site, nobody’s reading them, you’re making zero dollars.

Here’s the thing that a lot of people miss: not all traffic is equal. Quality beats quantity every single time. I’d rather have 1,000 visitors who are genuinely interested in gaming laptops than 10,000 random people who landed on my page by searching random keywords.

Similarly, think about a post that gets 500 visitors from Google searches like “best coffee maker under 100 dollars.” Those 500 visitors are gold. They’re actively shopping. They want recommendations. They’re ready to pull out their credit card.

So yeah, traffic matters, but the right kind of traffic matters way more. Focus on bringing in people who are already thinking about buying something. That’s where search engine traffic beats social media traffic almost every time.

Click-Through Rate (CTR)

Your CTR basically tells you what percentage of visitors actually click on your Amazon affiliate links. If 100 people visit your review post and 7 of them click on the referral link, that’s a 7% CTR.

The Amazon affiliate click-through rate varies a lot depending on how you present things.

Are you making helpful content that naturally includes product recommendations? Are people trusting these recommendations? Or are they just consuming and then leaving without clicking anything?

However, being too salesy can kill CTR. People can smell desperation from a mile away.

When you refer to products inside genuine product reviews, comparison tables, and buying guides, it performs way better than just linking to any recommendations.

Context is huge. When someone’s reading your “best coffee makers for small apartments” guide, they’re already in shopping mode. That’s when your affiliate links actually make sense and get clicked, and your Amazon affiliate income grows.

Conversion Rate

Okay, so people clicked your link and landed on Amazon. Now what? Do they actually buy something? That’s your conversion rate.

Let’s say 100 people click your affiliate links, and 3 of them buy something on Amazon. That’s a 3% conversion rate. 

Most affiliate programs have terrible conversion rates. Like 1-2% if you’re lucky. Amazon’s different. The Amazon affiliate conversion rate is usually higher, anywhere from 3% to 10% depending on what you’re promoting.

Why? Because people already trust Amazon. They’ve probably ordered from there dozens of times. Their credit card info is saved. Prime shipping means they’ll get it in two days. There’s basically zero friction.

You’re not asking them to trust a sketchy website or create a new account. You’re sending them to a place where they’ve already bought stuff. That’s huge.

But here’s something cool: Amazon’s cookie lasts 24 hours. If someone clicks your link for a $30 phone case but then also buys a $200 vacuum cleaner, you get paid for both. I’ve had months where almost half my commissions came from products I never even mentioned.

Amazon Commission Rate

Let’s talk percentages because this directly affects how much money you can make as an Amazon affiliate.

Compared to other affiliate programs, the Amazon affiliate percentage isn’t great. The affiliate commission ranges from 1% to 10% depending on the category.

Luxury beauty and Amazon Coins? You’re getting 10%. Not bad at all.

4.5% on kitchen stuff and physical books. Furniture and home improvement are offering 3%. Electronics like headphones? 2.5%. And groceries are the lowest 1%.

This is why niche selection matters so much. Promote $20 grocery items at 1% commission, and you’re making 20 cents per sale. You’d need to sell a TON to make decent money.

But promote $200 kitchen appliances at 4.5%? Now you’re making $9 per sale. Sell 100 of those in a month, and you’ve got $900. Much more doable.

So, you promote high-commission products that might be harder to sell, or go for volume with lower commissions; there’s no universal right answer. Both approaches work. It depends on your audience and what they’re actually buying.

Average Product Price

This one’s pretty obvious but worth mentioning. Higher product prices mean bigger commissions.

A 3% commission on a $50 item gets you $1.50. That same 3% on a $400 item? You just made $12. But the issue here is that expensive stuff takes longer to sell.

Someone might impulse-buy a $25 phone stand after reading your review. But what about a $1,000 standing desk? They’re gonna sleep on it, read more reviews, and compare prices. Maybe they come back and buy it next week, maybe they don’t.

There is a sweet spot usually between $60 and $300. High enough that your commissions add up, but not so expensive that people overthink it for days. The average order value (AOV) for high-performing affiliates was $100-$150.

You also gotta think about who you’re writing for. If you’re writing for college students shopping for dorm room stuff, keep it between $50 $100.

On the other hand, remote workers building home offices may drop $300+ on a good chair without blinking.

The key is matching product prices to your audience’s budget and buying intent.

Affiliate Marketing Glossary: 50+ Key Terms You Must Know

How much can you make as an Amazon affiliate?

When the question is “How much can you make as an Amazon Affiliate?” You know there is no specific answer. You can earn $100 a month or go crazy like $10000. Even so, many Amazon affiliate accounts get closed for not making many sales in the first 6 months.

Because when you sign up for the Amazon Associates Program, it’s one of the key requirements that you’ve to match.

9 Key Amazon Affiliates Requirements You Must Know

In 2024, the average Amazon affiliate earnings (for mature affiliates) ranged between ~ US$8,000-10,000. (source)

To calculate your average affiliate earnings, consider these factors:

• How much traffic is actually visiting your site 
• What percentage of clicks through on your affiliate recommendations
• How many of those clickers turn into actual purchasers
• The typical purchase amount
• What commission percentage you’re earning

Let’s assume a real-life scenario. Let’s say you’ve targeted a keyword under the kitchen items niche with 20k monthly search volume, plus capturing another 10k from long-tail variations. Comfortably sitting in 2nd position in the rankings.

Considering your SERP position, expecting at least a 15% CTR will result in approximately 4,500 monthly visitors from the total 30,000 searches.

Now, if 30% of your visitors click your Amazon affiliate links, that’s 1,350 people heading over to check out your recommendations.

With a 6% conversion rate, you’d get 81 actual purchases. Say the average order comes to $65, with Amazon’s commission structure (kitchen niche offers 4.5% commission), you’d be banking around $237.92 each month just from that single keyword.

Not bad, but also not guaranteed.

Once you’ve nailed down your niche, your search ranking becomes everything. Even dropping just a couple of spots in the SERPs can seriously reduce your CTR. And obviously, not everyone who reads your post will click your links, and not every click leads to a sale.

The bottom line stays the same: you can realistically earn between $100 and $10,000 monthly with Amazon affiliates.

How to increase Amazon affiliate earnings

At this point, you know about the key factors influencing average affiliate marketing income, and if things go well, how much you can make as an Amazon Affiliate.

Now let’s take a look at how you can increase your Amazon affiliate earnings. Here are the strategies that work when you put them into practice.

Choose your niche wisely

How much money you can make as an Amazon Affiliate depends wildly on several factors. Your niche choice matters the most. A tough niche with big competitors will take more time and effort. A niche with low search volume simply can’t deliver massive earnings, no matter how good your content is.

What makes a good niche?

• Products people research before buying (not impulse purchases)
• Average prices are above $50, so commissions aren’t tiny
• Commission rates of 3% or higher
• Enough product variety to create tons of content

Kitchen appliances work well. Tech accessories and gadgets, Fitness equipment, Pet supplies, Home office gear, Why? Because people search for buying advice in these categories. They don’t just walk into Target and grab whatever. They want to make the right choice.

Avoid super-low-commission niches like groceries unless you can drive an insane volume of traffic. Additionally, avoid hyper-competitive spaces where large publications dominate. You’re not gonna outrank Wirecutter or CNET anytime soon.

Read More: How to Find a Profitable Niche for Affiliate Marketing?

Promote products that sell great

This sounds obvious, but most people get it backwards. They promote random products they like instead of products that actually sell.

Here’s what you can do: check Amazon’s Best Sellers lists in your niche weekly. Look at what’s trending. Read through customer reviews to understand what problems these products solve and why people keep buying them.

Then create content around those winners. Not the stuff you personally think is cool, the stuff people are actively purchasing.

300+ Amazon Best Selling Products For Affiliate Marketing

Roundup posts are money. “7 Best Air Purifiers for Allergies” or “Top Budget Bluetooth Speakers Under $75”, these posts target people ready to buy. They just need help choosing between options.

Build your Amazon affiliate store

If you really want to increase Amazon affiliate earnings, stop thinking of yourself as just a blogger. Think bigger.

Build an actual Amazon affiliate store. Create resources where people can browse by category, filter products by price, or features. Must disclose your affiliations.

Create a comparison table where buyers can compare options side-by-side. Make it genuinely useful.

I know someone running a home gym equipment site. It’s basically a product database with reviews and comparisons. People visit it multiple times while researching their purchases. That repeat traffic adds up.

Plus, a comprehensive store looks way more professional than a random blog. It builds authority. People trust it more. Trust means clicks. Clicks mean commissions.

Where does AzonPress fit?

Why do you need AzonPress, and how can this plugin increase your Amazon affiliate earnings?

Well, AzonPress, a WordPress Affiliate marketing plugin that makes this whole affiliate link management process easier than it sounds. You don’t need to be technical. You just need to organize information in a helpful way.

To make money as an Amazon affiliate, you’ll need a store where people can visit, choose, and buy the product as per your recommendation. AzonPress lets you do this within minutes.

You can fetch any product data from Amazon, sell it with your referral, and earn commission. You just need to input the URL of the product, and it’ll automatically fetch all the data from Amazon.

The most important thing is, it offers a ZERO API feature, which allows you to customize literally everything to improve its SEO. That includes images, title, product description, pricing, etc. That means you’ve full control over this.

Let’s take a look at some of its key features:

• Create a customizable comparison table
• Custom product with ZERO API
• Customizable layout to display products
• Link cloaking
• Multiple templates
• Automatic product suggestions
• Custom star rating
• Affiliate link tracking
• Detailed analytical reports

Wrapping up

Honestly, it varies wildly how much you can make as an Amazon affiliate. Month one might bring you $20. Or nothing. If you’re consistent, then by month six or twelve, $1,000-$2,500 monthly is totally achievable.

Keep going, and $5,000+ becomes realistic. Some people push higher, but that takes real dedication.

Everything we talked about, traffic quality, CTR, conversion rates, commission rates, and product pricing, all work together to determine your Amazon affiliate income. You can’t ignore any piece. They’re all important.

The affiliates making real money didn’t get lucky. They showed up consistently. They tested different approaches. They learned from what flopped. When Amazon changed commission rates in 2020, they adapted instead of quitting.

If you’re just starting with Amazon Associates, focus on building something valuable first. Don’t obsess over earnings in month one or two. Create helpful content, learn what resonates with your audience, and improve as you go.

Try Azonpress & join the thousands already enjoying it.

Try AzonPress